The stars converged on The London Hotel in West Hollywood of Los Angeles for the TAG Signature Series Body Spray launch party.
Carmelo Anthony, Rob Dyrdek and Ludacris arrived with silver briefcases of the new body spray, and delighted in misting each other for the cameras.
Also in attendance on Tuesday night were musicians Red Electric, Joel Madden, Dancing With the Stars runner-up Gilles Marini, Eva Marcille, Holly Montag, Tiara Marie, Lala, Somaya Reece and Serah D'Laine.
See a photo slideshow of the TAG launch party in Los Angeles
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